Top Executives

Datuk David Yeat Sew Chong

The founder and Top CEO of Easy Pha-max Global. He conceptualized and built Easy Pha-max from his love of wheatgrass and a simple question, of how to utilize both the leaves and the roots of wheatgrass to get balanced nutrition.

From this vision, Easy Pha-max has expanded to market wheatgrass in over 50 countries as well as other health care products using wheatgrass.

"Biotechnology is recognized as the next engine of growth for the world economy, and the world market value of biotechnology is expected to reach USD30 trillion."

Biotechnology is being recognized as the next leading industry for the world economy, and the potential world market value of biotechnology is expected to reach USD30 trillion. The world's biotechnology companies had obtained more than USD 60 billion profit in 2006. Easy Pha-max is one of the leaders in this "Golden Industry". The company is geared towards bio-herbs and has made encouraging and inspiring growth.

With the combination of e-commerce and Blue Ocean strategies, Easy Pha-max has developed a brand new marketing model with a dynamic international team that delivers convincing profit performance.

Easy Pha-max adheres to the highest corporate standard in building the biotechnology, e-commerce platform. The company is committed and focused on innovation and developing the latest competitive and high quality products that will benefit the health of the 6 billion people of the world.

Ben Wong

CEO, Easy Pha-max Global
Co-founder of Easy Pha-max

Edward Ling

CEO, Int'l Markets (Phil., USA, Latin America)

Dr. Ola Madsen

President of Easy Pha-max USA